Test and improve your writing skills

John de Forte (de Forte Associates)

JdforteUnderstanding the common errors which diminish the impact of the submission. Applying a simple framework that enables you to identify your own strengths and weaknesses.

In proposals the written word has never been more important: drafting and revising submissions absorb vast resources. Yet in many cases, the team doesn't get its points across as clearly or vividly as it could. Building on his well attended presentation at last year's conference, John will reprise his framework for identifying and eliminating the most common weaknesses in writing style. The main part of the session, however, will be devoted to a practical exercise in which you'll be invited to analyse some sample text. This will enable you to assess your own strengths and weaknesses and where you can improve. It will equip you with tools which can help to raise the standard of written English throughout your organisation.

About John De Forte

John de Forte has worked with a wide range of organisations and consortia in winning flagship contracts in the public and private sector. This has included acting as editor in chief on major proposals involving multiple author teams in the UK and abroad. His work also includes coaching presentation teams, carrying out strategic reviews of the bid function and conducting workshops to improve tenders performance. John is principal of de Forte Associates, a consultancy


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